Free tool · no signup
How much should you charge?
Your LLM cost is variable. Enter it and the margin you want — see the minimum price that keeps every customer profitable.
How to set your price
Estimate the LLM cost
Per customer, per month — a rough dollar amount, or by model + tokens.
Pick a target margin
The gross margin you want to keep — 70%+ is healthy for software.
Read the price
The minimum monthly price to hit it, plus your margin at common prices.
Why price from cost, not from a hunch
Classic SaaS prices on value alone — cost per customer is near zero. AI SaaS can't: every customer burns LLM tokens, so your floor price depends on usage and the model you run.
Price below cost-plus-margin and growth makes you poorer. This tool gives you the floor — the minimum to protect your margin — so you can price for value above it, not blindly under it.
It's a single-customer view. MarginWard does it across every customer on your real data, so you see who's priced wrong before the invoice lands.
FAQ
How is the recommended price calculated?+
Price = LLM cost ÷ (1 − target margin). At $12 cost and a 70% target, that's $12 ÷ 0.3 = $40/mo — the minimum to keep a 70% gross margin.
What gross margin should I target?+
Software usually targets 70–80%. AI products often run lower (~50–70%) because of token cost. Pick the margin your business needs, then price to it.
Does this include other costs?+
No — it's a gross, per-customer view based on LLM cost. Add other variable costs (vector search, tools) into the cost field for a fuller picture.
Should I use flat or usage-based pricing?+
Flat is simpler, but every heavy user eats your margin. Know your break-even, and consider higher tiers or usage caps for power users.
Do you store anything?+
No. Everything runs in your browser; the share link just encodes your inputs in the URL.
Want this on your real numbers?
Put this calculator on your site
Free to embed. Paste it wherever you like — it carries a link back to MarginWard.
Live preview