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What's your gross margin per customer?

You charge a flat price. Each customer burns a different amount of LLM tokens. See who's actually profitable.

The ledger doesn't lie

Four customers, the same $29 plan. Watch what their LLM usage does to your margin.

Acme

LLM cost $4.10 · $29.00

+$24.90

Beta Corp

LLM cost $11.30 · $29.00

+$17.70

Power User Inc

LLM cost $38.40 · $29.00

$9.40

Heavy Labs

LLM cost $52.10 · $29.00

$23.10

Blended

+$10.10

Healthy on average — yet two customers are quietly bleeding you, and the average hides them.

One flat price. Wildly different costs.

Same plan, same revenue. A light user prints margin; a power user eats it whole.

$29 plan / mo

Light user
+$24.90
$13.00
Power user

How to read your margin

01

Enter your plan price

The flat monthly price a customer pays you.

02

Estimate the LLM cost

Per customer, per month — a rough dollar amount, or by model + tokens.

03

Read the verdict

Margin per customer in $ and %, plus the usage at which that customer turns unprofitable.

AI ate the SaaS margin.

~0%average gross margin of AI products, versus 80%+ in classic SaaS.ICONIQ, 2026
0%of AI-core companies do not track their LLM API costs at all.Mavvrik, 2025
1 flat planplus unlimited power users equals customers who lose you money, invisibly.

This is what MarginWard shows you

Not a snapshot you compute by hand — every customer, live, from your real Stripe revenue and LLM costs, with an alert the moment one goes underwater.

Margin per customer · this monthmarginward.com
Acme+86%
Beta Corp+61%
Power User Inc-32%
Heavy Labs-80%
Power User Inc turned unprofitable — −$9.40 this month.

FAQ

Is this accurate?+

It's an estimate from the numbers you enter. The point is the insight, not exact accounting — for real per-customer margin, connect your data in MarginWard.

How is gross margin per customer calculated?+

Plan price minus the LLM cost that customer's usage generates in a month. Margin % is that divided by the price. Other fixed costs are ignored — it's a gross, per-customer view.

What's a healthy gross margin for an AI SaaS?+

AI products average ~52% gross margin, versus 80%+ for classic SaaS. Below ~50% is worth watching; negative on a customer means that account costs you money.

How do I reduce LLM cost per customer?+

Route cheaper models for simple tasks, cache and trim prompts, cap power users, or move to usage-based pricing. First you have to see the cost per customer — that's what MarginWard gives you continuously.

Where do the model prices come from?+

A built-in indicative list, updated periodically. Pick "custom" to enter your own negotiated rates.

Do you store anything?+

No. Everything runs in your browser; nothing is sent or saved. The share link just encodes your inputs in the URL.

What counts as a customer's LLM cost?+

All the tokens that customer's usage triggers in a month, across every model your product calls on their behalf.

Free tool · no signup

Your bottom line is one connection away

This is a snapshot for one customer. MarginWard does it for every customer — joining your live LLM costs with Stripe revenue, and alerting you the moment an account turns unprofitable.